The exhibition boasts unique charm in design with an open concept for visitors easy access, strolling from one pavilion to another. This year, the books and stationery festival is back with even wider selections of English and Chinese books, assessment books, multimedia, music, stationery and gifts. The fair will also host a series of activities including author appearances and informative talks on stage throughout the 10 days, and storytelling sessions and craft demonstrations on the weekends.   Exhibitors can reach a defined target audience. Opportunity to market your latest products and services to over 500,000 visitors and partners. Network with leading international publishers. Expand your promotional reach by taking advantage of the sponsorship opportunities. Open new markets and generate new businesses. Launch new publications in front of your industry peers. Build on your business contacts and improve your existing client relationships.