The exhibition boast unique charm in design with an open concept for visitors easy access, strolling from one pavilions to another. This year, the festival is back in style with wider product categories and range, apart from Books from all over the world, it brought along Stationery, Music and an IT corner. A series of activities including stage performances, book launches, author appearances and talks will be host throughout the 10 days.   Exhibitors can reach a defined target audience. Opportunity to market your latest products and services to over 500,000 visitors and partners. Network with leading international publishers. Expand your promotional reach by taking advantage of the sponsorship opportunities. Open new markets and generate new businesses. Launch new publications in front of your industry peers. Build on your business contacts and improve your existing client relationships.