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BookFest@Singapore 2021BookFest@Singapore 2021
10 - 19 Dec    |    All POPULAR Stores 10 - 19 Dec
All POPULAR Stores
One of the childhood stories that has always had its place in our hearts is The Ant & the Grasshopper from Aesop's Fables.

It taught us that there's a time for work and a time for play. This year’s BookFest@Singapore takes inspiration from these well-known and well-loved stories to make December a great time for you!
Discover diverse offerings, rewards, games and more!

With the theme “Going Places with Stories”, be thrilled with fun activities at our leading flagship store, POP@Central, Bras Basah Complex, that are sure to captivate every child and bring back fond memories for every adult. Come visit BookFest at all POPULAR stores and reap the most savings for the new year as you Shop, Play & Win!
Welcome to Bookfest
Since its inception in 2006, BookFest@Singapore has been an iconic year-end destination shopping event attended by more than 500,000 visitors each year. Amidst the fight against the COVID-19 pandemic in 2020, we persevered with a new format by holding BookFest across POPULAR stores. Building on our success last year, BookFest will return from 10 – 19 December 2021 at all 28 POPULAR stores island-wide, spanning 280,000 sq. ft. of show space.

This year's spotlight is on our flagship store – POPULAR Bras Basah Complex. Participate in fringe activities and games only available at this store! Bring home a FREE photo print out in Snap & Print and play a game of Matching Morals, both available at Level 3!

It is that time of year where you shop for gifts and stock supplies for the new year! Enjoy great savings of up to 70% off through promotions like Starbuys and Weekday Specials. Shop for Christmas gifts at just $10 from a variety of selections on games, toys and even gadgets. There’s even a bonus for shoppers this year with the launch of Surprise Boxes from your favourite stationery brands at irresistible prices available at the Mega Stores*! Stand a chance to WIN $10,000 worth of GOLD when you spend $150 in a single receipt and get over $100 worth or vouchers, so be sure to buy more for bigger rewards!

Watch the Fable characters come to live when you take part in an Augmented Reality (AR) activity – Scouting Stories – available at the Mega Stores*. There’s ample opportunities for parent to participate in activities and teach their kids about character and moral!

We would like to thank you for your continuous support of BookFest@Singapore organised by POPULAR, with its 15th edition. Do follow our Facebook pages @PopularBookstoreSingapore and @bookfestsingapore for more information.
*Mega Stores: Bras Basah Complex, Causeway Point, Jurong Point, NEX, Marine Parade Central, Northpoint City & Toa Payoh HDB Hub.
What's Happening?
What's Happening?
Check out what we have in store for you this year!
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