Welcome to BookFest@Singapore 2020

 

BookFest@Singapore has established itself as Singapore's largest and most successful book festival for more than a decade. This year, step into the shoes of Alice and embark on a quest for deals, rewards, gifts and more as the annual mega book and stationery event returns for the 14th edition at all POPULAR stores!

For this year’s event, we have an exciting new format where 6 of our stores will sport a unique décor, experience and ambience from Lewis Carroll’s classic children’s tale – Alice's Adventures in Wonderland. Know more about the iconic characters as we introduce them below, located at POPULAR’s 6 Mega stores!

Returning with our Daily Specials and Starbuys up to 70% OFF, shop for gifts this Christmas at just $10 on games, toys and even gadgets. Look out for activities such as the Kids Colouring Contest and events on Facebook where you get to win exciting giveaways and prizes. Plus be rewarded over $80 worth of discount vouchers from our partners when you spend $100 in a single receipt.

The Covid-19 pandemic and mandated safe distancing measures has resulted in the cancellation of many large-scale events. Nevertheless, POPULAR is committed to continue the BookFest@Singapore for our valued customers while safeguarding their well-being. This year, instead of visiting us at Suntec, you can bask in the BookFest experience, held from 11 – 20 December 2020, as we bring it to the heartlands via every POPULAR retail store across Singapore!

We would like to thank you for your continuous support of BookFest@Singapore organised by POPULAR - the largest book and stationery exposition in Singapore. Do follow our Facebook pages @PopularBookstoreSingapore and @bookfestsingapore for more information.

 
 
 
MEET OUR 6 ICONIC CHARACTERS!
 
 
Queen of Hearts

Queen of Hearts
@Jurong Point
Her majesty, the Queen of Hearts, rules all at POPULAR Jurong Point. She is known to be extremely impatient, and often dishes out ridiculous, absurd requests. For BookFest this year, she has requested for us to feature only the most worthy deals and bargains, and gift over $80 worth of rewards to those who spend a min. of $100. Enter the store with caution as the Queen of Hearts will have her eyes trained on you; grab all the best deals at the store or it's "off with your head"!

Mad Hatter

Mad Hatter
@Bras Basah Complex
Not your birthday today? All's good, as you can celebrate your unbirthday with the Mad Hatter here at POPULAR Bras Basah Complex! We have no tea to offer but we do have loads of BookFest rewards and treats, perfect for your unbirthday party. There are several floors of surprises so take your time to uncover them all. Together with the Mad Hatter, our largest event of the year at the largest POPULAR store in Singapore will promise you the most wonderful time ever with Star Buys, $10 Christmas Deals and more! On top of that, if your name is Alice, you can also redeem a goodie at the store!

Cheshire Cat

Cheshire Cat
@NEX
The Cheshire Cat flaunts a permanent grin, making him look rather sinister when he is in fact a curious and mischievous cat. He possesses powers of invisibility, often pulling a gradual disappearance and leaving his large turquoise eyes and iconic toothy smile as the final traces of his presence. In POPULAR NEX where he calls home this BookFest, be sure to look out for this charming feline that enjoys floating around. He will point you in the direction of the hottest deals and latest releases as you explore every corner of the labyrinth so you can treat yourself to a wholesome BookFest experience!

Caterpillar

Caterpillar
@Northpoint City
The Caterpillar would say that there is nothing queer about feeling small when you are at POPULAR Northpoint. One moment, you're flushed with excitement, and the next, you're feeling lost and completely swept away by the abundance of BookFest treats and rewards. The Caterpillar will offer invaluable advice and guidance for you to discover all the treasures at BookFest. As you await his advice, you can also take a picture with him and upload it on Facebook or Instagram with the hashtag #BookFest2020.

Dee & Dum

Tweedle Dee & Dum
@Toa Payoh HDB Hub
If you walk into POPULAR Toa Payoh HDB Hub and start seeing double, it must be the inseparable pair of twin boys, Tweedle Dee and Tweedle Dum! They are spitting images of each other, so it comes as no surprise that they are indistinguishable, particularly when they are squabbling over small matters. If you ask them about the best BookFest deals, be prepared to hear them drone on and on about the Daily Specials across the 10 days! Well, that’s how many treats and surprises we have in store for you to discover each and every day for BookFest 2020.

Dodo Bird

Dodo Bird
@Marine Parade Central
You can't find seagulls at the beach but you can find the one and only Dodo at POPULAR Marine Parade Central! His brilliant blue down will surely catch your attention as he proposes a race for the best deals at BookFest. Get ready to embark on "The Quest" for coupons and gifts and experience the most rewarding shopping festival of the year.